•  Gift cards are pre-paid sales that provide up front cash to your business.  Selling gift cards can    also be compared to as having an interest-free loan.  Your business collects and uses the funds    from time of purchase till the gift card recepient comes to your business to make a purchase. •  The national average of non-redeemed gift cards (breakage) is 15% - 22%, this translates to    PURE PROFIT to YOUR BUSINESS! •  Gift cards require no inventory and take no floor space •  Gift cards enhance your professional image and put your business on a level playing field     with major chains •  Gift cards develop brand awareness and become referral cards for new customers •  Gift cards are a means of word-of-mouth advertising  •  Gift cards solve the problem of a gift giver's indecision of what to buy by providing a gift alternative •  Gift cards helps your business attract and retain its customers •  Gift cards have moved to the top of shopping lists - nearly 50 million adults purchased gift cards last year. •  Gift cards can be used for multiple purposes including: merchandise return cards, employee incentive, marketing tactics, etc. •  Gift cards can be issued in any denomination, are re-loadable and re-usable •  Gift cards provide an easily managed form of accounting - track activity by store, venue, issues, account or by individual card.