GRI's exclusive and proprietary Loyalty and Gift Card Management System provides your business everything needed to successfully manage your Loyalty and Gift Card program.  Program tracking is simple and efficient with hardware and POS integration.  Receive real time reports and much more with our online tools. GRI has designed one of today's best marketing tools and information centers available to customers. Merchants, card holders, resellers and sales people have access to real-time data transactions, track customer's names, addresses, telephone numbers, birth dates, e-mail addresses, card balances and spending habits.  Merchants can utiliize their card marketing data for effective advertising campaigns, mailers, and customer communication.