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Integrated E-mail Marketing

Today's consumers are bombarded with advertising message and will only pay attention to communication they consider relevant. This option varies based on every customer demographic imaginable. When you tap into an e-mail marketing module that understands your customer demographics, interest and spending histories then you really have something special for delivering relevant communications to the proper customer.

For example:

  Send birthday or anniversary e-mails to recognize customers who are celebrating these important events.

  Reconnect with your customers who have not visited in the past 30 days, 60 days, or any timeframe desired.  Let them know they have been missed and offer them an incentive to return.

  Reward your top customers based on dollars spent, frequency of visits, or any other factor with a special invitation or thank you offer.

You simply cannot achieve this level of communication with non-integrated 3rd party e-mail applications such as Constant Contact, Vertical Response, SilverPOP et al.  Instead of a batch of faceless e-mail addresses you can now deliver timely, relevant, and heartfelt communications which show you value your customers. ROI is why GRI offers truly integrated e-mail marketing and connects key information with point and click efficiency.

Integration Features

GRI includes all of the baseline features available with any world class e-mail marketing program, but with many key advantages you just can't find anywhere else. These powerful marketing solutions are integrated inside an unusually simple and intuitive user interface. Here are just a few of the benefits designed to save you TIME and MONEY!

  Query of the Database:
Seamlessly query your customer database and create subscriber lists based on demographic criteria and transaction history (e.g., Females aged 18-35 who have not visited in 60 days).

  Automatic Refresh of Subscriber Lists:
Set your subscriber lists on Automatic Refresh and pull these updates automatically each week based on list query criteria, without ANY human intervention.

  Automatic Card Deactivation on Hard Bounce:
Seamlessly handle and remove hard bounce e-mails from your database with automatic updating of your customer database, including the option to deactivate cards automatically to prevent reward redemption until the cardholder's profile is updated with a new valid e-mail address.